We guide multifamily clubhouse and amenity projects from concept through construction with a structured, collaborative process focused on real-world use, durability, and buildability.

At 247 Design, every project is a creative partnership grounded in both strategy and intuition.

We begin with programming and deep listening… understanding your goals, budget, timeline, and how residents will actually use the space. From there, we develop a clear concept and layout strategy that supports flow, flexibility, and long-term use.

As the design evolves, we focus on timeless, durable materials… natural elements like wood, stone, and textured finishes that age well, connect with people emotionally, and don’t require constant updates.

Our construction documents are highly detailed and buildable, minimizing confusion in the field and helping the project move efficiently through construction.

Through Construction Administration, we stay actively involved to protect the design intent, solve problems in real time, and ensure the final result delivers both visually and operationally.

Concept development is where the magic starts. It's the first of the remaining 24/7’s.

It begins with deep listening: We explore the area, examine the culture of the brand and the community. We canvas the site on paper or in person, read the demographics...the everything.

The Concept is defined and then grounded in the one that stands out to the brand, location, and feels the most strong to the project. We focus on creating a clear, story-driven concept grounded in materials, environment, and human experience.

It's hard to say that the concept is the most important thing because all things are important... but it kind of is the driver of remaining decisions..

It's the very foundation that everything is built upon.

The strongest trend is a shift away from over-designed (where nothing is important)… or under-designed (unimportant & unimpactful) spaces.

As a lifelong minimalist myself, it’s nice to finally be on-trend.

In short, I think the “trend” is classy. Rich in layers of story-telling... but not heavy.

I think people have realized too strong of design patterns become dramatic and sometimes “themey”.

It’s a great trend honestly, it meets the masses, and it won’t require updating it when it wears thin.

People consistently respond to environments that feel:

• warm

• natural

• grounded

Spaces that feel authentic will always outperform spaces designed just to photograph well.

Outside of form, looking at function, we see the future of multifamily amenities as an elevated version of what works today. Hi-tech enhanced by advancements in AI, while simultaneously moving away from over-digitalization and back toward meaningful human connection. Wellness-focused amenities incorporated into fitness amenities. Biophilia in design, seamless indoor-outdoor connections and sky decks.

You can learn more about these exact trends we are predicting in musings of an interior designer here

We stay actively involved during construction to ensure the design is executed correctly, minimizing issues and protecting both the vision and the investment.

This phase is where projects succeed or fall apart.

We provide hands-on oversight, including:

• reviewing submittals and RFIs

• coordinating with contractors and trades

• identifying issues early before they become costly

• ensuring materials and details are executed as intended

Our strength is in clear, detailed documentation, which reduces confusion, limits change orders, and keeps the project moving efficiently.

We also guide value engineering carefully…protecting the integrity of the design while finding smart ways to maintain quality and durability without unnecessary cost.

Of course that doesn’t always go well… and you can learn about what NOT to do when you are VE-ing a project here.

It’s not always a direct, measurable formula …but at its heart, it’s about creating spaces where people feel something real: connection, inspiration, belonging.

When locations & costs are similar across competitors, design becomes the differentiator that turns a property, restaurant, retail space, or community into something unforgettable and irreplaceable. It sets you apart from competitors. It captures people and makes the money they are spending worth it.

Thoughtful design:

• creates emotional connection

• builds early excitement during lease-up

• encourages residents to use and value the space

• increases satisfaction and long-term retention

Spaces that feel intentional, natural, and comfortable create a sense of belonging.

That’s what turns a property into a community residents don’t want to leave.

Design builds early attachment and emotional buy-in …whether it's guests choosing your restaurant again, shoppers lingering in retail, or residents feeling proud of their community. That connection drives momentum (strong openings/lease-up), genuine referrals, higher satisfaction, and natural loyalty/retention. People don’t just visit or live there …they belong, and they can’t imagine going elsewhere.

It can make or break an experience, and therefore a business. For deeper reflections on how this "language of space" creates lasting value, check out our musing: The Language of Space: Communicating Value Through Design.

We’re not just another design firm, we’re a Sarasota-based studio obsessed with creating spaces that feel alive, meaningful, and deeply connected to the people who use them. Founded by Liz Ditzler (with 20+ years blending hospitality aesthetics and high-impact multifamily work) and Architect Boyan Guran, we approach every project through a hospitality lens: rooted in place, purpose, and authentic brand expression.

What sets us apart:

• Passion for people and connection. We believe great design is a language that communicates value, builds trust, and sparks emotional resonance. It’s about harmony, integrity, and human-centered moments that foster belonging, wellness, and joy, not just pretty finishes.

• Balanced expertise. We have real world experience that no amount of education can offer. We deliver jaw-dropping visions that are feasible, durable, and timeless, balancing aspiration with smart, long-term value.

• Proven track record. From amenity-focused multifamily communities (Legacy series, Modera, etc.) to hospitality environments that elevate everyday experiences, our work helps properties stand out, drive attachment, and create loyalty organically.

• Collaborative, 24/7 energy. We are dedicated to design and our clients. We fight for smart solutions that make your vision shine and your residents or clientele never want to leave.

In short, if you want a designer who treats your project like a destination…where residents/guests feel seen, inspired, and at home, rather than just another build-out, that’s us.

For a deeper look at our philosophy, check out our musing on The Language of Space: Communicating Value Through Design.

Common issues include under-designing spaces that miss the opportunity to create real impact, poor space planning that limits flexibility, and incomplete construction documentation that leads to costly changes in the field.

The most successful projects balance:

• strong design identity

• durable, timeless materials

• and clear documentation